White space

In today's episode, we’ll discuss white space. Let’s go!

Question of the day:
Can you think of other examples of white space in different contexts?

Minimal 1 is on Twitter and Instagram @minimal1media

Transcript

Intro
Welcome to Minimal 1, a podcast about minimalism and simplicity. My name is Simon, and today, we’ll discuss white space. Let’s go!

Main
White space. What is it? Well, it depends on the context. But for now, let’s focus on graphic design, where white space is the area of a graphic that isn’t occupied with messaging, sometimes literally white. The benefit of this is to allow attention to focus on what truly matters. Otherwise, the busier the graphic gets, no one will know what to look at. If you promote everything, you promote nothing. Yet, why do some people feel the urge to fill in the white space? Perhaps they feel it’s otherwise a missed opportunity to communicate even more information? Other than adding distraction, this also comes across as less confident and unorganized, as it gives the impression that there is no clarity on the exact message to be communicated.

Interestingly, in business, white space is the area with opportunity, with little-to-no competition standing in your way. This is where you want to go.

Question of the day
Can you think of other examples of white space in different contexts?

Outro
Thank you for listening. Please share your thoughts and any topics you’d like me to cover. Minimal 1 is on Twitter and Instagram at @minimal1media
See the show notes for more details.